Brief recap
         Restylane need to be the TOM brand in the HA market, be the gold standard of HA
Brand      in derma filler industry, and be the #1 choice for both physicians and consumer
Objective    To own the market by Restylane strong consumer brandcommunication to counter
         with upcoming new competitors
        HA category education and Create buzz & build awareness for Restylane
        - The overall 2016 Restylane Digital strategy and communication plan
Objective of  - Cr ...