Siemens DW Marketing Activity
Target Audience
Our Target Audience: INO & PMX, they have some similarities.

INO                    PMX
Innovators                 Progressive
Rule-breakers               Maximalists
Challenges conventions and norms     Fun-seeking
Very creative, innovative, sees      Creative, loud, dynamic
chances, opportunities           Expressive, attention
Positive, happy disposition        seeking
Expressive, attention seeking       Progressive performance,
...