【作者(必填)】 Tsou Hung Tai;Putra Mukti Trio
【文题(必填)】How gamification elements benefit brand love: the moderating effect of immersion
【年份(必填)】2023
Marketing Intelligence & Planning. Volume 41 , Issue 7 . 2023. PP 1015-1036
【全文链接或数据库名称(选填)】如需批量上传资料发帖，请点击上方的批量上传发帖按钮DOI： 10.1108/MIP-04-2023-0143