数十年来,Steve Jobs(1955-2011)已经把产品演示变成了艺术。
沟通问题专家Carmine Gallo研究他,发现了15个秘诀。

【资料名称】：The Presentation Secrets of Steve Jobs
【格式】：PDF 原版清晰非扫描
【作者】：Carmine Gallo
【出版社】：McGraw Hill，2010
【页数】：257pages
另附一个概括的PPT

【CONTENTS】：
Acknowledgments vii
Prologue: How to Be Insanely Great
in Front of Any Audience ix
ACT 1 CREATE THE STORY 1
SCENE 1 Plan in Analog 3
SCENE 2 Answer the One Question That Matters Most 15
SCENE 3 Develop a Messianic Sense of Purpose 27
SCENE 4 Create Twitter-Like Headlines 39
SCENE 5 Draw a Road Map 49
SCENE 6 Introduce the Antagonist 63
SCENE 7 Reveal the Conquering Hero 75
INTERMISSION 1 Obey the Ten-Minute Rule 83
ACT 2 DELIVER THE EXPERIENCE 85
SCENE 8 Channel Their Inner Zen 87
SCENE 9 Dress Up Your Numbers 105
SCENE 10 Use “Amazingly Zippy” Words 113
SCENE 11 Share the Stage 127
SCENE 12 Stage Your Presentation with Props 137
SCENE 13 Reveal a “Holy *****” Moment 151
INTERMISSION 2 Schiller Learns from the Best 161
ACT 3 REFINE AND REHEARSE 165
SCENE 14 Master Stage Presence 167
SCENE 15 Make It Look Effortless 179
SCENE 16 Wear the Appropriate Costume 195
SCENE 17 Toss the Script 199
SCENE 18 Have Fun 207
Encore: One More Thing 215
Notes 219
Index 233

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