市场调研问卷设计
Logical Steps to Develop a Good Questionnaire
Plan what to measure计划好测量什么Formulate questions to obtain the needed information拟定为获取所需要信息而要提的问题Decide on the order and wording of questions and the layout of the questionnaire决定问题的顺序和措辞，决定问卷布局Using a sample, test the questionnaire for omissions and ambiguity试访（剔除太长和含糊的）Correct the problems (pretest again, if necessary)最后的修改
问卷设计中的普通问题题目顺序不合理容易引起被访者理解上的歧义题目措词差问卷太长没有给出完整的选项等