长安微车总体渠道策略和渠道调整方案
This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger (Shanghai) International Management Consultants Ltd.

长安微车渠道模块项目主要包括四个方面内容
渠道模块项目流程
行业趋势分析
竞争对手渠道变化分析
渠道审计
企业发展目标和资源
外部分析
内部分析
制定总体渠道发展策略
制定渠道发展规划
渠道调整
渠道建设