THE NEW FORCES FUELING
CHINA’S ECOMMERCE GROWTH
掀风破浪: 中国电商发展新动能
    2018.09


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TABLE OF CONTENT 目录
03  RISING TIDE: THE NEW FORCES FUELING CHINA’S ECOMMERCE GROWTH
   中国电商发展【新】动能

28  TRANSFORMATIVE ROLE OF ECOMMERCE: INFORMATION, ENTERTAINMENT & SOCIAL
   电商角色聚变：从销售渠道到信息、娱乐与社交平台的转变

42  ALWAYS EXPECTING MORE: CUSTOMIZATION, FUN & INTERACTION
   消费者对电商的期待升级：定制、趣味及互动性

56  IMPLICATIONS FOR BRANDS
   启示

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RISING TIDE: THE NEW FORCES FUELING
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