Contents
Preface...........................................................................................................................................1
Executive summary.................................................................................................................2
The virtuous circle of technology and growth........................................................4
The global digital economy comes of age...............................................................6
Reaching adulthood.................................................................................................................7
Sizing the market.......................................................................................................................9
Industries undergo digital transformation.............................................................10
Media, entertainment and publishing..........................................................................11
Life sciences and healthcare............................................................................................12
Financial services...................................................................................................................13
The digital divide reverses...............................................................................................15
The emerging-market customer takes center stage.......................................18
Reverse innovation................................................................................................................20
Business shifts into hyperdrive....................................................................................22
Real-time business................................................................................................................23
Early-warning and scenario analysis...........................................................................24
Firms reorganize to fully embrace the digital economy................................26
Globally integrated enterprises.......................................................................................27
Edge-based organizations.................................................................................................27
CEO imperatives....................................................................................................................29