成都市XX商业地产项目广告筹划方案及市场推广顾问服务方案
壹、本案项目特点-及市场定位Project Features and Market Positioning
4一、基本资料
Background
4二、本案区位特点
FEATURES IN GEOGRAPHICAL LOCATION
5三、市场定位
Market
Positioning
6贰、市场推广方略Marketing Strategy
7一、资金投入方略Strategy for Marketing
BUDGET
7二、媒体广告筹划Media Planning
7（一）广告筹划/要点
Advertising
Plans/ Key
APPROACHES
8（二）媒体选择
Media CHOICES
8（三）公关及广告实行流程Implementation Process for PR & Advertising
9（四）媒体广告发布建议Recommend
ED STRATEGY
forADVERTISING
10三、平面设计筹划规定
THEME
of Graphic Design
12四、NP、路牌广告筹划规定
BILLBOAR ...