International Journal of Electronic Commerce
	Issue:	Volume 13, Number 3 / Spring 2009
	Pages:	95 - 118
	URL:	Linking Options
	DOI:	10.2753/JEC1086-4415130304

On-line Reputation Systems: The Effects of Feedback Comments and Reactions on Building and Rebuilding Trust in On-line Auctions Sonja Utz A1, Uwe Matzat A2, Chris Snijders A3 A1 Department of Communication Science, VU University Amsterdam A2  Eindhoven University of Technology, Netherlands A3 Sociology of Innovation and Technology, Eindhoven University of Technology, Netherlands