The Influence of Mating Mindsets on Brand Extension Evaluation
Alokparna Basu Monga, Zeynep Gürhan-Canli Journal of Marketing Research Accepted for publication: 1–49.
doi :
10.1509/jmr.09.0515
Posted online on 8 Dec 2011.
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How Disgust Enhances the Effectiveness of Fear Appeals
Andrea C. Morales, Eugenia C. Wu, Gavan J. Fitzsimons
Journal of Marketing Research Accepted for publication: 1–35.
doi :
10.1509/jmr.07.0364
Posted online on 7 Dec 2011.
Citation |
PDF (224 KB) |
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