I don't care much about Apple. I just heard that many Chinese queued outside Apple franchised store for the latest product. And many of them are scalpers, who may resell the Apple product with about 500 yuan more each.
The propaganda in media and the appeared great demand aroused more concerns in ordinary people. One joke is that one guy saw many people queuing for something, he followed them, thinking they were buying train ticket, but finally found that they were queuing for Apple products. Faint!