菲利普·科特勒 （Philip Kotler）的经典著作
【Principles of Marketing】Philip Kotler, Gary Armstrong Publisher: Pr[/e..nti]ce [Ha].ll; 14 edition 2011 | 744 Pages
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
【Contemporary Marketing, 15 edition】Louis E. Boone, David L. KurtzS--th-W--stern C..ge P..b | 2011 | ISBN: 1111221782 | 800 pages | PDF | 35,8 MB
本书是美国最畅销的基础营销教材，获得了若干个“第一”的称号： 第一部专为学生而不是教授或学者撰写的营销教材，其清晰简明的文风令学生易于理解，乐于接受。 第一部利用联想式教学法的营销教材，比如利用专栏来介绍现实世界中发生的营销事例，旨在使令人振奋的营销概念和问题充满活力。 第一部自始至终强调技术和应用的营销教材，技术主题贯穿于本书的各个方面：每章的开场白，专栏中的真实故事，每章章末的自测题、思考题、网上练习，书末案例。
CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
【Contemporary Business (14th Edition)】Louis E. BooneW ey | ISBN: 0470531290 | 2010 | 774 pages
Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.
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