【作者(必填)】Cole, Michael D.Long, Mary M.
Chiagouris, Larry G.
Gopalakrishna, Pradeep

【文题(必填)】Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms

【年份(必填)】2011

【全文链接或数据库名称(选填)】http://search.ebscohost.com/logi ... 1&site=bsi-live