Textbook:Maximize your social: one-stop guide to building a social media strategy for marketing and business success
Author(s): Schaffer

Description:
Chapter 1 will get you up to speed on your understanding of recent trends in the business use of social media, regardless of how little or how much experience you have had until now. To get the most out of this book, this will be critical for you to understand.
•  Chapters 2 through 5 will then go on to help you create your social media strategy, including helping you determine your social media business objectives as well as assisting you in auditing your current social media efforts.
•  Chapters 6 through 11 will provide targeted tactical advice on the major platforms that will appear in most social media strategies: blogging, Facebook, Twitter, LinkedIn, Google+, and the visual social networks of YouTube, Pinterest, and Instagram.

Chapters 12 through 17 will then look at the company-wide issues that will undoubtedly arise as you implement your social media strategy. It is here where the question of the return on investment of your social media strategy will be covered in depth.