【作者(必填)】Kumar, V.1 vk@gsu.edu
Bhaskaran, Vikram2 bhaskaran.vikram@gmail.com
Mirchandani, Rohan3 rohan.mirchandani@rossgroup.com
Shah, Milap4 milap@drumsfood.com

【文题(必填)】Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://pubsonline.informs.org/doi/abs/10.1287/mksc.1120.0768