Business Research
Accounting and Auditing Research Centre Brunel University, London
Textbook: Business Research: A Practical Guide for Undergraduate and Postgraduate Students,4th Edition
Author(s): Jill Collis
Description:
Business Research offers a succinct and accessible guide to research methods, which makes it an ideal core text. you will find that the chapters follow the typical pattern of the research process, from the design of the project to the writing-up stage. The practical activities and references to further reading can be used for independent study or as basis for group work. At any time, students can refer to the ‘Trouble-shooting’ chapter for advice. Indeed, despite the new materials included in this edition, the book is still small enough to carry around as a constant source of reference.