Measuring Emotions in the Consumption Experience
Author(s): Marsha L. Richins
Reviewed work(s):
Source: Journal of Consumer Research, Vol. 24, No. 2 (September 1997), pp. 127-146
Measuring Emotions in the Consumption Experience
Author(s): Marsha L. Richins
Reviewed work(s):
Source: Journal of Consumer Research, Vol. 24, No. 2 (September 1997), pp. 127-146