Inside Apple (International)
Adam Lashinsky
Trade Paperback — C 9781455516070  $16
Pub: February 7, 2012
World
In INSIDE APPLE, Adam Lashinsky, provides readers a primer on leadership and innovation. He introduces readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up‐and‐coming executives are tapped for a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold. In his 2008 cover story for the magazine entitled “The Genius Behind Steve: Could Operations Whiz Run The Company
Someday?”, he predicted that Tim Cook, then unknown, would eventually succeed Steve Jobs as CEO.

While INSIDE APPLE provides a detailed investigation into one, unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

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