求文献: Resource-Based Explanation of Entry Mode ChoiceVarinder M. Sharma and M. Krishna Erramilli
Journal of Marketing Theory and Practice
Vol. 12, No. 1 (Winter, 2004), pp. 1-18
Does Excess Resources Influence Entry Mode Decisions of Firms: A Resource Imbalance PerspectiveJournal of Transnational Management DevelopmentVolume 8, Issue 3, 2003 A Resource-Based perspective of entry mode choices of Electronic Components industry into ChinaDate of Conference: 9-10 Oct. 2010 Author(s):Yung-Heng Lee
Sch. of Continuing Educ., Chinese Culture Univ., Taipei, Taiwan Volume: 1, On Page(s): 540 - 545 Product Type: Conference Publications
International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective Author(s):Ikechi Ekeledo, (Northeastern Illinois University, Chicago, Illinois, USA), K. Sivakumar, (Lehigh University, Bethlehem, Pennsylvania, USA)Citation:Ikechi Ekeledo, K. Sivakumar, (2004) "International market entry mode strategies of manufacturing firms and service firms: A resource-based perspective", International Marketing Review, Vol. 21 Iss: 1, pp.68 - 101