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作者：GEORGE M. NORTON III

出版时间：2003年

出版社：John Wiley & Sons, Inc.

目录：

Preface

CHAPTER 1-Conduct Strategic Audit
Highlight Existing Strengths
Identify Implicit Strategies
Plot Growth Performance
Analyze Profitability Ratios
Determine Relative Value
Summary
Endnotes

CHAPTER 2-Calculate Current Value
Discover Importance of Value
Master Discounted Cash Flow
Understand Value Drivers
Determine Cost of Capita
Calculate Current Organization Value
Summary
Endnotes

CHAPTER 3-Assess Strategic Landscape
Review Planning Fundamentals
Identify Stakeholders
Gather Additional Information
Define Factors for Success
Identify Barriers to Success
Summary
Endnotes

CHAPTER 4-Build Framework Foundation
Review Framework Relevance
Discover the Process
Lay the Foundation
Determine Niche Positions and Goals
Evaluate Mission, Niches, and Goals
Summary
Endnotes

CHAPTER 5-Formulate Sound Strategies
Understand Strategic Thinking
Develop Objectives
Develop Strategies
Select Value-Maximizing Strategies
Summary
Endnotes

CHAPTER 6-Evaluate Alternative Approaches
Review the Selected Strategies
Understand the Methodology
Quantify the Selected Strategies
Calculate Revised Case Value
Measure Value Enhancement
Summary

CHAPTER 7-Execute for Value
Create Action Plans
Plan Implementation
Embrace Change
Execute the Framework
Summary
Endnotes

Epilogu

Index

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