作者BJ Fogg，斯坦福大学Persuasive Technology Lab的创始人，作者BJ Fogg在自己网站上的自我介绍:
I devote about 50% of my time to Stanford and 50% to industry innovation.
At my Stanford lab, the Persuasive Technology Lab, we focus on methods for creating habits, showing what causes behavior, automating behavior change, and persuading people via mobile phones. Over the years, improving health has become a theme. This includes my work in directing a series of conferences at Stanford on Mobile Health.
I use what I learn at Stanford to achieve outcomes in the real world.
Fortune Magazine listed me as one of “10 New Gurus You Should Know.”
At Stanford, I never teach the same class twice. One year, I taught about online video to persuade people. Another year, my class focused on how social media can promote world peace. And in yet another year, my class was about Facebook apps, and our students' projects persuaded more than 16 million people to install the apps they created. (See the New York Times article.) In 2012 I’ll teach a new class on the theme of “baby steps for big results.” As always, I teach students how to create tech systems that change behavior. (For example, Instagram has influenced the behavior of over 30 million people. The co-founder was a student of mine.)