FIN469 Financial Strategy

Diary 5

Date: 10 OCT 2011

Topic:

Product portfolio analysis - the Boston Consulting Group Matrix of Apple

The Boston Consulting Group Box is a powerful tool help company to analyze its current business portfolio position in the market.  The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities. The company should analyze its current business portfolio and decide which businesses should receive more or less investment, and develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products and businesses should no longer be retained.

	Market share:        High	Low
Growth rate : high	• Ipod o Market share: 71% o Growth rate: 28% •iPhone o Market share: 28% o Growth rate: 48% • iPad o market share: 75% o market growth: 200%	•Mac OS X o Market share: 8.5% o Growth rate: 31.7% •Mac software o Market share: 9.63% o Growth rate: 32%
Low	• Itunes (Cash Cow) o Market share: 82% o Growth rate: 7.6%

*Data from Apple Annual Report 2009.

  

Bibliography

Apple. (2009). Apple Annual Report 2009.

Bissard. (2011, 06 21). Why Apple should stop making Macs. Retrieved 10 09, 2011, from http://issard.wordpress.com/tag/bcg-matrix/

Dohoop, H. (2010). Product Portfolio - the Boston Matrix. Retrieved 10 08, 2011, from http://tutor2u.net/business/strategy/bcg_box.htm