BNP 百富勤:平安保险 Pingan Insurance
2 February 2007 7页 英文
‘A’ share listing extends local customer base
We expect to see Ping An cement its hold on the runner-up position in
the life insurance market in 2007 after its listing on the domestic ‘A’
share stock market under the current favourable market conditions.
Primarily, a domestic listing will help Ping An boost its brand awareness
among domestic insurance consumers. Although Ping An has been
controlling roughly 15% of the life market, its brand recognition still
largely lags industry leader China Life, which controls 45% of the
market.