渠道channel
Explain why companies use marketing channels and discuss the functions these channels perform.Discuss how channel members interact and how they organize to perform the work of the channel.Identify the major channel alternatives open to a company.Explain how companies select, motivate, and evaluate channel members.Discuss the nature and importance of marketing logistics and integrated supply chain management.
Rest Stop: Previewing the Concepts
Enterprise Leaves Competitors in the Dust!
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