奥美广告公司1989年春季
Just over a month ago I spent a week in Australia.During that visit Iwas asked to conduct a three-hourCreative Seminar with the senior managers of all Unilevercompanies. Knowing that I was due to give a particularquestion in mind . The question was this: do the seniormanagers of Unilever companies (and I include theiragencies in this ) agree on what a big idea is? And can we articulate the difference -if any - between anadvertising property and an advertising idea?
几个月以前我在澳洲停留了一个礼拜 ...