了解营销
UNDERSTANDING MARKETING
UNIT 1
Contents
Marketing   Marketing is the process of planning and executing the pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.                                                  ——AMA市场营销  美国市场营销协会（AMA）曾提出：“市场营销是关于构思、商品和服务定价、促销和分销规划与实施过程，目标是创造满足个人和组织目标交换”。
Section I Special Terms