Final Cluster Centers

Cluster

1

2

3

4

Actual Buyer

.15109405000

.14000000000

.22894994081

.15348144741

Prefer. Rate

.30394528990

.31780634791

.17690830422

.23980573870

Intention Rate

.94872112705

6.02045187099

.27048775763

.50178007225

ANOVA

Cluster

Error

F

Sig.

Mean Square

df

Mean Square

df

Actual Buyer

.099

3

.002

218

40.290

.000

Prefer. Rate

.096

3

.003

218

37.080

.000

Intention Rate

12.367

3

.006

218

2179.278

.000

Number of Cases in each Cluster

Cluster

1

8.000

2

1.000

3

140.000

4

73.000

Valid

222.000

Missing

.000