【作者(必填)】
Yubo Chen, Qi Wang, Jinhong Xie
【文题(必填)】
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning


Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.2.238?journalCode=jmkr

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning


Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.2.238?journalCode=jmkr

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning


Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.2.238?journalCode=jmkr

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning


Read More: http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.2.238?journalCode=jmkr

【年份(必填)】
April 2011 , Vol. 48, No. 2, pp. 238-254.
【全文链接或数据库名称(选填)】
http://www.journals.marketingpower.com/doi/abs/10.1509/jmkr.48.2.238?journalCode=jmkr