Bauer, RA: Consumer behavior as risk raking Dynamic Marketing for a Changing World. In: Proceedings of the 43rd Conference of the American Marketing Association, pp. 389–398 (1960).
Bauer, RA: Consumer behavior as risk raking Dynamic Marketing for a Changing World. In: Proceedings of the 43rd Conference of the American Marketing Association, pp. 389–398 (1960).
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