【题 名】:The Impact of Standards Competition on Consumers: Effectiveness of Product Information and
Advertising Formats
【作 者】:Amitav Chakravarti and Jinhong Xie
【期刊、会议、单位名称】:Journal of Marketing Research.
【年, 卷(期), 起止页码】:Vol. 43, No. 2 (May, 2006), pp. 224-236
【全文链接】:
http://www.jstor.org/discover/10.2307/30163389?
uid=19279792&uid=2134&uid=3737800&uid=2&uid=70&uid=4&uid=62&sid=21101031990583
【题 名】:Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
【作 者】:Min Zhao, Jinhong Xie
【期刊、会议、单位名称】:Journal of Marketing Research
【年, 卷(期), 起止页码】:Vol. 48, No. 3, pp. 486-496.
【全文链接】:
http://www.journals.marketingpow ... 86?journalCode=jmkr
【题 名】:Group Buying: A New Mechanism for Selling Through Social Interactions
【作 者】:Xiaoqing Jing (
xiaoqing.jing@mgt.gatech.edu) and Jinhong Xie (
jinhong.xie@warrington.ufl.edu)
【期刊、会议、单位名称】:Management Science
【年, 卷(期), 起止页码】:August 2011 vol. 57 no. 8 1354-1372
【全文链接】:
http://scholar.google.com/schola ... 2&hl=zh-CN&as_sdt=0