【Selling Today: Partnering to Create Value】Gerald L. Manning, Barry L. Reece, Michael Ahearne2011 | ISBN: 0132109867 | 545 pages
Extensive, real-world applications, carefully integrated with current personal selling concepts.Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.
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