Book DescriptionPublication Date: March 8, 2010 | ISBN-10: 0077398203 | ISBN-13: 978-0077398200 | Edition: 3
Fundamentals of Financial Accounting, presents an engaging, balanced, and appropriately paced analysis of the fundamentals of financial accounting. Its conversational writing style makes it easy to read and understand, while the selection of real focus companies reinforces the relevance of accounting by introducing students to accounting and business activities in the context of their favorite companies. Balance between preparer and user orientations is achieved throughout the book, by studying both the accounting activities that take place inside the company, as well as evaluating their impact on decisions, and users outside the company. Topic coverage is paced appropriately for students new to accounting, and is thoroughly reinforced every step of the way with an ample variety of innovative pedagogical tools. Clearly understandable, relevant, and accessible, Fundamentals of Financial Accounting is simply the most student-friendly financial book on the market and provides the tools for students to grasp financial accounting from the ground up.
Book DescriptionPublication Date: January 6, 2010 | ISBN-10: 0538746955 | ISBN-13: 978-0538746953 | Edition: 11
The eleventh edition of FINANCIAL ACCOUNTING guides students through the what, why and how of accounting in today's business world. This textbook offers a solid presentation of concepts and procedures blended with a wealth of real company examples and solved exercises to ensure student success in the practical application of fundamental financial accounting principles. Students will learn to effectively use and prepare financial accounting information for decision making with various features that encourage critical thinking, highlight ethical considerations, and consider global implications. Emphasizing the relevancy of accounting to the business world, this edition is perfect for any student, regardless of future career plans or goals.
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