jigesi 发表于 2012-9-24 17:57 
Motivational Factors and the Visitor Experience: A Comparison of Three Sites
thanks you so so much.

There is another article that I wonder if you can help me with?
Title: Retaining the visitor, enhancing the experience: identifying attributes of choice in repeat museum visitation
Author: Christine Burton*, Jordan Louviere, Louise Young
Journal: International Journal of Nonprofit and Voluntary Sector Marketing
Volume 14, Issue 1, pages 21–34, February 2009
linkage:
http://onlinelibrary.wiley.com/doi/10.1002/nvsm.351/abstract