班级：广告14-1
姓名：沈仙婷
2016年春季宜家
（中国）营销策划书
目录一、宜家简介································································2
二、宜家的SWOT分析·························································2
三、宜家的营销目标
··························································4
四、宜家的营销策略
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五、宜家的营销战术
（2016年春季宜家营销活动）·································8
六、预算····································································1
1七、控制········································ ...