1


Measuring individual frictional costs and willingness-to-pay via name-your-own-price mechanisms[size=0.92em] Original Research Article
Journal of Interactive Marketing, Volume 18, Issue 4, 2004, Pages 22-36
Martin Spann, Bernd Skiera, Björn Schäfers


2  An Empirical Analysis of Bidding Fees in Name-your-own-price Auctions[size=0.92em] Original Research Article
Journal of Interactive Marketing, Volume 24, Issue 4, November 2010, Pages 283-296
Martin Bernhardt, Martin Spann

3  
Bidding Strategies and Consumer Savings in NYOP Auctions[size=0.92em] Original Research Article
Journal of Retailing, Volume 88, Issue 1, March 2012, Pages 180-188
Mingyu Joo, Tridib Mazumdar, S.P. Raj