全球公司“保护信誉”态度调查

8页 英文

万博宣伟公关公司与KRC Research合作公布的一份最新“保护信誉”调查，揭示了导致声誉受损的主要导火索

No suit of armour is impenetrable enough to withstand the
reputational slings and arrows directed at companies and their
leaders today. Higher standards of corporate governance, citizen
journalism, a more cynical public and emerging pressure groups
have all combined to create a new business environment in
which corporate reputation has never been a more valuable and
differentiating asset—or more at risk.