Revenue-Incentive Tradeoffs in Dynamic Reserve Pricing

               Yuan Deng 1 Sebastien Lahaie 1 Vahab Mirrokni 1 Song Zuo 1

             Abstract                1981). A natural idea to circumvent this difficulty in practice
    Online advertisements are primarily sold via re-     is to learn a reserve price from the advertisers’ historical
    peated auctions with reserve prices. In this paper,    bids, a practice known as dynamic reserve pricing. Although
    we study how to set reserv ...