(University of Dallas, USA)Business intelligance in the digital economic-opport

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收藏 2007-04-03

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Foreword .............................................................................................. vii Preface ................................................................................................... x Chapter I Reducing Risk in Information Search Activities.................................. 1 Clare Brindley, Manchester Metropolitan University, UK Bob Ritchie, Manchester Metropolitan University, UK Chapter II Intelligent Agents for Competitive Advantage: Requirements and Issues ................................................................................................... 25 Mahesh Raisinghani, University of Dallas, USA John H. Nugent, University of Dallas, USA
Chapter III Data Mining and Knowledge Discovery ............................................ 35 Andi Baritchi, Corporate Data Systems, USA Chapter IV Enterprise Information Management................................................. 48 Ulfert Gartz, PA Consulting Group, Germany Chapter V An Intelligent Knowledge-Based Multi-Agent Architecture for Collaboration (IKMAC) in B2B e-Marketplaces.............................. 76 Rahul Singh, University of North Carolina at Greensboro, USA Lakshmi Iyer, University of North Carolina at Greensboro, USA Al Salam, University of North Carolina at Greensboro, USA Chapter VI Text Mining in Business Intelligence................................................. 98 Dan Sullivan, The Ballston Group, USA Chapter VII Bypassing Legacy Systems Obstacles: How One Company Built Its Intelligence to Identify and Collect Trade Allowances .............. 111 James E. Skibo, University of Dallas, USA Chapter VIII Expanding Business Intelligence Power with System Dynamics .... 126 Edilberto Casado, Gerens Escuela de Gestión y Economía, Peru Chapter IX Data Mining and Business Intelligence: Tools, Technologies, and Applications........................................................................................ 141 Jeffrey Hsu, Fairleigh Dickinson University, USA Chapter X Management Factors for Strategic BI Success ............................... 191
Chapter XI Transforming Textual Patterns into Knowledge.............................. 207 Hércules Antonio do Prado, Catholic University of Brasília, Brazilian Enterprise for Agriculture Research, Brazil José Palazzo Moreira de Oliveira, Federal University of Rio Grande do Sul, Brazil Edilson Ferneda, Catholic University of Brasília, Brazil Leandro Krug Wives, Federal University of Rio Grande do Sul, Brazil Edilberto Magalhaes Silva, Brazilian Public News Agency, Brazil Stanley Loh, Catholic University of Pelotas and Lutheran University of Brazil, Brazil Chapter XII Understanding Decision-Making in Data Warehousing and Related Decision Support Systems: An Explanatory Study of a Customer Relationship Management Application ............................................ 228 John D. Wells, Washington State University, USA Traci J. Hess, Washington State University, USA Chapter XIII E-CRM Analytics: The Role of Data Integration ........................... 251 Hamid R. Nemati, University of North Carolina, USA Christopher D. Barko, University of North Carolina, USA Ashfaaq Moosa, University of North Carolina, USA Glossary............................................................................................. 270 About the Authors.............................................................................. 277 Index................................................................................................... 285
3.5mb 此书和一般的经济学书有很大的不同，并不是在于介绍基础知识方面，而重在选取几个重点介绍，所以对深入学习很有用。书的质量很好，卖这么低，我还是很舍不得呢，没办法，定高了，很多人都不想买，就没意义了！

[此贴子已经被作者于2007-7-29 19:38:41编辑过]