Zimmermann, Sina- Promoting Sports and Wellness with Social Media Advertising – An Analysis of Different Marketing Channels (.pdf 504.0 KB
Zhou, Huini - A strategic study on dynamic investment of online advertising in two-echelon supply chai.pdf 4.1 MB
Zamith, Fernando- Cognitive Perception of Native Advertising in the Spanish and Portuguese Digital Press (2025, Inf.pdf 2.2 MB
Yang, Joonhyuk - Advertising as Information for Ranking E-Commerce Search Listings (2024, Institute for Operations Re.pdf 954.0 KB
Wang, Pengyuan - Evaluating multimedia advertising campaign effectiveness (2024,.pdf 3.8 MB
Rathee, Shelly - Sustainability advertising_ literature review and framework for future research (2024, Informa U.pdf 811.0 KB
Mrad, Mona - Virtual Influencers Versus Real Connections_ Exploring the Phenomenon of Virtual Influencers (2025, I.pdf 1.4 MB
Measuring the value of mobile advertising in driving business outcomes_ Empirical data from Coca-Cola, AT&T, MasterCard and Wal .pdf 140.0 KB
Joassard, Amélie - Brand embeddedness in advergames through brand–game congruence and brand prominence_ a typolog.pdf 2.2 MB
Jafari, Mostafa - Modeling the effect of word-of-mouth advertising on a mobile game installation based on the Bass diffus.pdf 6.7 MB
Femvertising_ Advertising taking social responsibility to sell brands .pdf 254.0 KB
Elsen, Millie - Effects of advertising exposure duration and frequency_ a theory and initial test (2025) [10.105.pdf 1.8 MB
D’Amico, G. - Advertising investments on television_ real option estimation through Markov chains (2024,.pdf 1.7 MB
Chambers, Laura C. - An evaluation of paid social media advertising and traditional advertising for addiction res (1).pdf 2.6 MB
Chambers, Laura C. - An evaluation of paid social media advertising and traditional advertising for addiction researc.pdf 2.6 MB
Bajaj, Radheyshyam - Analysing applications of neuromarketing in efficacy of programmatic advertising (2024, .pdf 2.0 MB
As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensur .pdf 848.0 KB
Ahmed, Usman- Emotional Intelligence Attention Unsuper.pdf 645.0 KB