2022
Social
Media
Trends
How to drive success in
the accelerated age of
the ‘now’ consumer
Content
2022 Trends - Powered by consumers
Intro - Harder, Better, Faster, Stronger: Consumers continue to rule   5
1. TikTok will take over social media, leaving other platforms to adapt  6
2. Social ads will develop, as cookies get crunched            12
3. Social selling will simplify the customer journey           17
4. Post-pandemic content will shape up to consumer needs         22
5. Omnichannel en ...