60-Minute
  Marketing
Cracking the Code on Winning
  E-Marketing Organizations


       McKinsey
       Marketing
       Practice
Overview
E-business is swiftly evolving from the novel to the norm. To ensure
long-term competitive success, you must transform marketing into a
fleet-footed, highly focused organization leveraging multi-channel
assets to deliver a superior consumer experience. What sets apart
successful e-businesses is a different approach to marketing structure,
process, and skills ...