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AI in Business Management Bridging the Gap between Technology and Strategy
这份资料聚焦人工智能在工商管理领域的应用,探讨技术与战略之间的融合路径。当下 AI 快速迭代,深刻重塑企业管理模式,优化运营流程、辅助科学决策。资料属于多学科研究,覆盖营销、财务、人力、运营与战略管理等核心业务板块,整合学界与实务界观点,搭配真实案例,梳理 AI 发展趋势。面向企业管理者、学生与研究者,由浅入深讲解 AI 落地带来的机遇与挑战,旨在帮助读者掌握 AI 应用基础,推动
人工智能与工商管理交叉领域的研究与实践创新。
The quick pace of Artificial Intelligence (AI) advancements has brought an era of renewed innovation and disruption across industries. Of the areas most deeply influenced is business management, where AI technologies are shaping strategies, making operations more optimal, and enriching decision-making. In this acknowledgment of such a paradigm, AI in Business Management has been authored to cover a broad vision of how AI is transforming contemporary business. This resource is a multidisciplinary analysis of AI integration into central business activities like marketing, finance, human resources, operations, and strategic management. It synthesizes the wisdom of scholars, business practitioners, and researchers who provide theoretical insights, real-case examples, and upcoming trends reflecting the evolving nature of AI in modern business applications. Our aim with this resource is to empower business leaders, students, and scholars with a basic knowledge of AI applications so that they can successfully navigate and utilize technological innovations. Every chapter introduces pertinent knowledge in an orderly and easy-to-understand manner, highlighting the chances and hurdles presented by AI adoption. We hope this resource not only serves as a helpful scholarly resource but also inspires additional research, conversation, and innovation at the intersection of AI and business. As editors, we are privileged to bring this work forward and wish to thank all contributors and readers who continue to move the field forward through their curiosity and love of learning.
1 AI Integration in Business Management .1
EFTHALITSIDOU KYRIAKI
2 Strategic Integration of AI: Transforming Business
Landscapes and Driving Innovation 25
PRAVAT RANJAN SETHI
3 Bridging the Gap between AI Technology and Strategy
for Business Goals .47
KANDE ARCHANA, V. KAMAKSHI PRASAD, S.K. KHAJA SHAREEF,
GADIPARTHI MANJUNATH, AND GRANDHE PADMAJA
4 Artificial Intelligence as a Catalyst for Entrepreneurial
Success.73
MOHAMED AMINE BENAYAD, NAJIA BEDOUI, AND DOUNIA GAGA
5 Artificial Intelligence, FinTech, and Challenges to
Central Banks 93
DOUNIA GAGA, SARAH MAHIR, CHAIMAE KAIZAR, OUMAIMA
ELBAKKOURI, AND YASSINE HILMI
6 The Role of AI in Bridging Operational and
Strategic Gaps124
ANG BOON CHONG
vi ◾ Contents
7 Aligning Artificial Intelligence in Enhancing the
Effectiveness of Emotional Intelligence in Accounting
and Audit Professionals .148
ASHIK-UZ-ZAMAN, SHARMIN AKTER, AND MD. THASINUL ABEDIN
8 AI Governance Models in Smart Cities: Comparative
Analysis for Strategic Business Integration and Sustainable
Urban Development.188
PHILIP MENSAH
9 Strategic Integration of Artificial Intelligence in
Disease Management: Driving Business and
Healthcare Innovation .221
PUSHKAR SINGH RAWAT AND SHALINI SINGH
10 Integrating Artificial Intelligence in Hospital
Business Strategy.241
CHALA TUMELO AND R. V. PALANIVEL
11 Artificial Intelligence, Knowledge Management,
and Green Innovation260
AMIR A. ABDULMUHSIN, HAYDER DH. HUSSEIN, SHAFIQUE UR
REHMAN, RA’ED MASA’DEH, AND ABEER F. ALKHWALDI
12 Differential Privacy-Based Point of Interest
Recommendation System.299
DAKSHESH VYAS AND PAWAN SINGH
13 Bridging the Divide: Insights from Customer
Perceptions toward AI in Banking.335
PAWAN SHARMA, JAGRITI GUPTA, AND AHANA SENGUPTA
14 Artificial Intelligence and the Future of Business:
The Role of AI in Shaping Business Leadership356
DEEKSHA DWIVEDI
15 Artificial Intelligence (AI)-Driven Leadership: Transforming
Organizational Decision-Making in the Age of Workforce
Automation 379
ELIF BILGINOGLU
Index 403
++++++++++++++++++++++++++++++
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