Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder (Big Shots Series)

Publisher: Capstone
Number Of Pages: 188
Publication Date: 2007-04-27
Sales Rank: 75534
ISBN / ASIN: 1841127647
EAN: 9781841127644
Binding: Paperback
Manufacturer: Capstone
Studio: Capstone
Average Rating: 3

Book Description:

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder.So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets read.freeduan.com of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.

Contents

Richard Branson Revisited
The Life and Times of Richard Branson
One Pick on Someone Bigger Than You
Two Do the Hippy, Hippy Shake
Three Haggle - Everything's Negotiable
Four Make Work Fun
Five Do Right By Your Brand
Six Smile for the Cameras
Seven Don't Lead Sheep, Herd Cats
Eight Faster than a Speeding Bullet
Nine Size Does Matter
Ten Never Lose the Common Touch
How to Build a Brand the Branson Way
Last Word

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