麦肯锡 深度研究报告－黄金之鸟：印度消费市场的崛起

The ‘Bird of Gold’: The Rise of India’s Consumer Market

194页 McKinsey Global Institute

May 2007 7.85M 英文

麦肯锡分析师表示如果印度经济保持现在的高速增长，在接下来的20年里印度的消费市场将经历一个重大变化。收入水平翻三番后，印度将在2025年成为全球第五大消费市场

Table of contents
Preface 5
Executive summary 9
1. Introduction: The Bird of Gold flies again 19
2. The quadrupling of Indian consumption, 2006–2025 39
3. The future development of the urban market 63
4. The future development of the rural market 79
5. How consumption patterns will change 93
6. Opportunities and challenges 103
Appendices
A. Forecasts and analyses by consumption category 113
B. Detailed description of the MGI India Consumer
Demand Model 163
Bibliography 189