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<P>Publisher:   TF-LEA<BR>Number Of Pages:   312<BR>Publication Date:   2003-11-01<BR>Sales Rank:   206820<BR>ISBN / ASIN:   0805845801<BR>EAN:   9780805845808<BR>Binding:   Paperback<BR>Manufacturer:   TF-LEA<BR>Studio:   TF-LEA</P>
<P><BR>This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec</P>