Tim Berry抯 latest book is On Target:
The Book on Marketing Plans, co-authored
with Doug Wilson, published in October,
2000. His CPA抯 Guide to Business Planning
was published in 1998 by Harcourt Brace
Professional Publishing. His other books
on business planning with spreadsheets
were published in the 1980s by Dow-Jones-
Irwin, Microtext/McGraw-Hill, and
Hayden Books. His business software has
been published by Palo Alto Software and
M & T Publishing. He has been a
professional business planner since 1974,
as an employee of Business International
and vice president of Creative Strategies,
as a consultant to Apple Computer, as a
member of the board of directors of
Borland International, and as president
and founder of Palo Alto Software. He has
given seminars on business planning in
10 countries on three continents.
Berry holds a Stanford MBA degree,
an MA with honors from the University of
Oregon, and a BA magna cum laude from
the University of Notre Dame.
Acknowledgements
I want to thank Paul Berry for not just
cover design, but for inspiration as well. I
was recently introduced to the phrase
揈ntrepreneur in Heat.?If you have to ask
what that means, then you抳e never been
involved with somebody starting a
business. The shortcut is simply 揈IH.?
Paul has been EIH a lot lately.
with this book, designing the layout,
managing the graphics, and patiently
waiting on me through the ups and downs
of my developing software, writing this
and one other book, and managing a
company all at the same time.
To Vie Radek, Doug Wilson, Cristin,
Megan, and most of all Vange, thanks for
putting up with me while this was coming
together.
Sample Business Plans
This book includes two complete
sample business plans. One sample is a
computer store that is actually a composite
of several computer reseller businesses
the author consulted with during the early
1990s. The other was a consulting
company that was accepted for financing
by a major venture capital firm, although
it was never actually formed. Both were
originally published as part of Business
Plan Pro?and Business Plan Toolkit?
published by Palo Alto Software, Inc.
Workbook
Also included is the Hurdle Workbook.
The workbook pages provide a place to
write ideas on your business while you
read and gather information. The text
outline was taken directly from Business
Plan Pro?and Business Plan Toolkit? As
you read through this book, we
recommend you go to the topic reference
in the workbook.