I think maybe they just want to repay the fans in China , and at the same time to promote this game.  Not to think that much.

Every person has his own world for sport, someone like football, else somes like basketball, some another like badminton, or even just running, etc.
No matter which is the most popular one in the world, we would better keep up the excerise in daily life and no excuses, but don't forget study some techniques, technique is enough important to perevent you harming yourself.