太谢谢你,正找这方面的资料呢!

The principles of guerrilla marketing:

* Guerrilla Marketing is specifically geared for the small business.
* It should be based on human psychology instead of experience, judgement, and guesswork.
* Instead of money, the primary investments of marketing should be time, energy, and imagination.
* The primary statistic to measure your business is the amount of profits, not sales.
* The marketer should also concentrate on how many new relationships are made each month.
* Create a standard of excellence with an acute focus instead of trying to diversify by offering allied products and services.
* Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
* Forget about the competition and concentrate more on cooperating with other businesses.
* Guerrilla Marketers should always use a combination of marketing methods for a campaign.
* Use current technology as a tool to empower your marketing.
转的别人的，呵呵

我为什么下不了。。。

谢谢楼主分享。

这是省略的word版谁有扫描版呀？