共五章，二十五页，可复制

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I. I. 第十届中国网民络消费行为大调研背景 ................................ ................................ ........... 3
II. 研究方法................................ ................................ ............................. 5
III. 概念定义 ................................ ................................ ................................ ............................ 6
1.1. 电子商务定义及分类 ................................ ................................ ................................ ........ 6
1.2.  电子商务统计范畴 ................................ ................................ ................................ ........... 8
1.3. 核心指标 ................................ ................................ ................................ .......................... 9
Ⅳ. 报告摘要 ................................ ................................ ................................ ......................... 10
V.报告正文 ................................ ................................ ................................ .......................... 11
1. 2010 -2011 年中国电子商务行业发展概述 ................................ ................................ ......... 11
1.1.2010-20112011 年中国电子商务行业回顾与盘点................................ ................................ .. 11
1.2. 未来三年电子商务行业发展趋势望 ................................ ................................ ....... 16
2. 中国电子商务市场监测数据................................ ................................ ......... 18
2.1. 中国电子商务交易规模 ................................ ................................ ............. 18
2.2.中国电子商务行业细分结构 ................................ ................................ ...... 20